In the landscape of sales intelligence tools, selecting the ideal intent data solution is pivotal. A strategic investment in intent data providers can yield remarkable returns, elevating your closing rates.
Navigating through numerous vendors requires a discerning approach to ensure optimal results for your business. Here’s your smart guide to acquiring intent data efficiently.
Unveiling the Power of Intent Data
Intent data originates from signals reflecting online activities, particularly searches conducted by prospects actively seeking new products. Understanding these signals requires identifying organizations through IP addresses, emphasizing a company-centric perspective.
Using a B2B database, potential contact details can be appended to intent signals. Categorization and prioritization follow through an intent classification method.
Subsequently, an intent-based marketing strategy comes into play, nurturing buying signals and preparing prospects for targeted sales outreach.
5 Things to Know Before Buying Intent Data
Not all intent data is created equal. As you venture into the realm of intent data providers, distinguishing valuable insights from mere hype is imperative.
To make an informed decision, consider these five key aspects before finalizing your intent data purchase:
Quality Parameters
Prioritize search data that is regularly updated for timely and effective outreach. Track data over time to identify patterns. Next, opt for a vendor offering a diverse range of topics for tracking intent, allowing specificity for niche products.
In addition, consider the focus of the intent data providers, whether in the US market or compliance with European data rules.
Enriched Data Capabilities
Ensure the intent data provider offers data enrichment capabilities, providing essential information beyond company names. Look for enrichment in:
Employee names and job titles
Direct contact details
Company profile, including revenue, employee count, and technographics
Compliance Standards
Verify compliance with global privacy regulations such as GDPR, CCPA, and security standards like SOC2. Choose vendors committed to upholding the latest data privacy regulations.
Integration Flexibility
Select an intent data provider with seamless integration capabilities, ensuring compatibility with your current database setup and future systems. Explore multiple integration options for enhanced flexibility.
Platform Functions
Evaluate the platform functions of the intent data supplier beyond delivering quality data. Look for effective sales intelligence tools with prospecting capabilities, offering:
A user-friendly dashboard
Ability to export records to existing databases
Streamlined searching for relevant high-intent contacts
Why Does Nexus Excel as Your Intent Data Solution?
Quality & Precision
NexusData delivers unparalleled people, product, company and ingredient intent data, leveraging advanced technologies for consistent updates across a variety of intent topics.
Comprehensive Insights
NexusData’s suite offers robust data enrichment, elevating prospecting with diverse enrichment categories for a holistic view of your prospects.
Compliance Assurance
Compliant with GDPR, CCPA, SOC2, and ISO 27701, NexusData prioritizes data collection through consent-driven methods.
Seamless Integrations
Effortless integrations with mail service providers to help your sales team, ensuring connectivity with API support.
Elevate your intent data strategy with NexusData—setting the standard for excellence in sales intelligence.
